Automotive 2035
“Becoming the ultimate icon on the road.”
Timeline: September 2022 - December 2022
Course Team Project
Tool: Figma, Miro
Overview
The Automotive 2035 project involved redesigning the future brand of BMW by designing iterations of the Heads-Up Display (HUD) interface and human-centered interaction of a vehicle using emotion tracking, AI assistant and augmented reality.
The goal was to envision the future possibility of driving experience with the help of AI assistant, mixed reality, and other emerging technologies.
Customize based on mood detection
Real time environment rendering
Sensors and cameras to capture instant mood
Advanced mode helps to drive safely with a calm mood
Problem Statement
How might we provide the tools for drivers to personalize their vehicle and highlight nuances of their unique personalities?
Brand & User Research
Brainstorm
Design Solutions
Design System
Developed a design system to ensure the consistency across the project. The system includes consistent typography, scale, line, color, and icons.
Prototyping
Testing and Refinement
10+ user tests were conducted for the interfaces and refined the interaction experiences to improve usability and user satisfaction. By keeping refining the interactions based on the results, I demonstrated flexibility and adaptability in responding to feedback to improve the overall user experience
Final Deliverables